Sentiment to Science

A fine morning aroma of coffee encircled my room; here comes my mom to wake me up and say “happy birthday” with a present of new outfit along with a pair of high heel shoes which I had always aspired to own. As every birthday my parents made my 10th birthday very special, by taking me along with my 14 year old brother to a lunch at the then famous restaurant Nandhini Paradise in Bangalore and for a movie called The Lion King. It made a lasting impression on me as it was a dream come to true to watch musical animated movie on a big screen for the first time. Appealing story and breath taking performances has encapsulated the minds of audience leaving such amazing message to ponder. Although it is based on Shakespeare’s Hamlet it seemed very close to Indian philosophies. Later this story was adapted to Broadway in the year 1997 leading it become first ever show to gross $1 billion.

The Broadway Theater District is a popular tourist attraction in New York City.Broadway theatre, commonly called simply Broadway, are theatrical performances presented in one of the 40 professional theaters with 500 or more seats located in the Theater District and Lincoln Center along Broadway in the Manhattan borough of New York City.

The leading character Simba in The Lion King still lingers in my mind, not just me but many millions of people who have seen its original movie in 1994 and then 3D version in 2011 along with its Broadway version of stage play continually since 1997 across 16 countries. It makes me wonder -How can people watch same story again and again at Broadway? How Disney is able to keep or rather increase their viewership? It is not just the artistic ingredients or creative maintenance that is leading to its success but their effective utilization of modern skills and techniques right from the on stage presentation to their background functionalities. It is this reason I felt sentiment to science unravels The Lion King success story.

It took many by surprise to know that The Lion King is running in a small theatre compared to other shows, their average ticket price is only130$ visa-vis 170$ of The book of Mormons’, it is neither  the longest running show on Broadway as this spot is taken by  “Phantom of  the Opera”, nor the longest running musical show. Then what is it contributing to their billion dollar triumph?

Initial success is completely attributed to the determination and vision of director Julie Taymor who was once laughed at when she wanted to bring lion king on stage. Later she became first women director to win Tony award. Further the tactfulness and the strategic approach of Disney lead to its success, this includes –the dynamic pricing through successful adaptation of algorithmic model of pricing which was only part of hotel and airlines industries for a long time, involving 2 layers – “First, the range of prices across the theater is set according to an estimate of the demand for a particular performance, based on the 15 years of past (box office) from which to extrapolate annual trends.  Second, after tickets go on sale, Disney re-examines each (performance) to see how demand is shaping up in reality, and then tweaks pricing accordingly.”

Although all the other producers follow the same approach of using regression tool to price, they are not as successful as Disney in extracting consumer surplus efficiently this could be due to the Disney’s strength of 140 people team of business analytics who are vigilant about the trends, competitive analysis, consumer tastes and preferences in entertainment industry, helping them to take right decisions on price discrimination, timely promotions, group discounts, early bird offers etc.

Disney has not left any opportunities untapped right from the ideal Minskoff theatre location (particularly its lack of a second balcony, where seats tend to be lower priced) to growing tourism in New York City crossing 54million people a year and the substantial awareness along with word of mouth created due to its movie popularity & its visibility from new York times square.

All these acts as seasoning on the salad when the show, instead of losing its sheen over a period of time is rather glowing avidly with continually improved version of sets, props and artistry. This gradual transition from sentiment to science has made The Lion King to create a milestone of its own, soaring high yet not losing its ground.

Aashree

Do civilians need firearms?

How cool it is to see heroes tossing their guns in a thrilling chase or a fight, it takes our breath away to watch such enthralled moments on big screen. All inspired by characters in movies or TV shows almost every individual irrespective of their age would want to own guns as it acts as symbol of style, power, and security.

Nancy Lanza who was a school teacher at Newtown, Connecticut; she was very passionate about guns and had collection of them at home. She also use to teach her kids on shooting skills, had she known that  it would  take her  own life one day, probably she would never have done that.

One horrific day a boy  picks up the gun shots his mom ( Nancy Lanza) and goes to her school and kills 20 innocent kids, who were barely 5-6 yrs old, and were all 1st graders, along with 6 adults, at last he kills himself leaving no traces to identify the causes of such a heinous, barbaric, inhuman act. Some might say he was a psychopath, he had troubled childhood, or his parents failed to take safety measures while storing the guns at home, well whatever may be the reason the life gone will never return, the damage caused by  dangerous weapon like guns are irreversible and irreparable.

Why do civilians need guns? There are many more incidences like Newtown, Connecticut, where innocent people have become victims of gun shots, be it Colorado shooting, shooting at Los Angeles school, most recent 2 policemen shoot out at Las Vegas etc., everywhere it has disturbed the civil society rather than doing good. Many officials decided to place more armed guards in front of schools. Is violence answer for violence? Can’t we have a world without guns?

Although there were many accidental shooting incidences causing death of several innocent civilians still people would want to possess guns, blaming all the mistakes on psycho paths, culture disorientation, lack of safety measures of gun handling etc.

Veterans having guns like A.K. 47, A.K 56 etc. is completely sensible as they guard the boarders of the nation, protect us from terrorists and infiltrators. But why do we need it in our civil society? Although amendment 2 of American constitution provides right to own fire arms for self-defense purposes, is it really serving the purpose?

Many people believe that having a gun makes them feel secure, empowers them from enemies? However at this juncture it is imperative to answer the question who is our real enemy in civil society? Is it a gun or another person having a gun?  Having gun leaves us with fear, every person wants to own one thinking their enemy might have one too, how do we store it at home away from reach of children, and yet it should be accessible the moment there is a break-in or an attack from enemy, here it creates first level of fear, later they fear who would pull the trigger first? This fear always prevails as long as we have guns in our society. How wonderful it is to have a society where there are neither guns nor guns falling into the wrong hands, and everybody lives with mutual trust and harmony.

Are guns really empower us and removes our fear? Or are we becoming scapegoats for that small segment of the capitalists who wants to profit and build their businesses by creating undue market for firearms.

Yes it might sound insane to say that ban guns and shut down arms industry as it generates billions of dollar revenue to the government which is very essential in this current situation of fiscal cliff, and it also has created close to hundred thousand jobs in the industry. However it is inevitable that we need to get out of this gun culture gradually and it has to happen on a phased manner. Currently 1:1 is the ratio of gun possession among American citizens which is highest in the world it is a very dangerous sign, action must be taken immediately to confiscate guns and reduce the presence of firearms in the civil society, it is the only way where we can re-instill faith, peace and harmony among people.

Countries like Australia have been successful in reducing the existence of guns among the civilians. This is how we can encourage our future generations to seek the weapon of knowledge, righteousness, peace, humility, culture and traditions. instead of harmful weapon like guns.

At last “living in a gun free society may not guarantee peace but assures it over a period of time, having guns guarantees death either intentionally or unintentionally”. Let us create a better world filled with love and affection providing both mental & physical safety and leaving no rooms for harmful weapons like guns.

 

Aashree

 

 

Financial Analysis- Whole Foods Market

Follow the attached link below to find the company analysis, industry analysis and financial statement analysis of Whole Foods Market. Hope my effort is worth a while in providing you  a frame work to make your investment decision. Happy Investing!

WFM-Financial Analysis

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Disclaimer: This analysis is only inclusive and not exhaustive, therefore, there are several other factors that must be considered before making your final investment decision.